Want more traffic to your website? Or looking to promote your online store? But you’d rather not pay a monthly SEO retainer or sign a long-term contract with a vague scope of work?
Using a real client project, we’ll show you how our SEO agency gets the most traffic and profit out of a website with what we call SEO sprints.
Our client
The client runs a plastic and cosmetic surgery clinic. Breast surgery is one of its most popular procedures, so the client launched a dedicated website to promote it online.
At first, though, the website fell short of expectations. With few visitors and bookings coming in, the client started looking for professional SEO services and chose us.
Our plan
The website’s main job was to generate bookings, so we put a lot of care into commercial landing pages that lead visitors to book an appointment.
But those pages are only the tip of the iceberg.
To get the most out of them, you also need to reach potential patients who are still thinking it over, comparing options, or looking for more details.
That made informational content about breast surgery almost as important as the commercial landing pages.
To make that content more visible, we also needed a backlink strategy to build the authority of the client’s website.
Every stage of an SEO campaign follows a clearly defined process that we call a sprint. Our three sprints (strategic, content, and link) usually run back to back, and each covers a specific part of the campaign.
We walked the client through our approach and suggested starting with a strategic plan to set the scope and order of the next tasks. Once the client agreed, we got to work.
In just 30 minutes, you’ll get a clearer idea of how to solve the problem and what we can do to make your project a success. The first consultation is free and comes with no obligation. Book yours today!
How we did it
Preparing the strategy
Preliminary analysis
Our SEO work usually begins with a strategic sprint, which opens with an initial analysis. We reviewed the technical health of the client’s website, checked which keywords its pages used, and assessed whether the content was the right fit. We also compared the site with better-performing competitors in search results and found several missed opportunities.
Technical modifications
There were also several minor technical errors on the client’s website that could be fixed very easily, increasing the chances of better search engine ranking with minimal effort.
User experience improvements
We reworked the site’s design, structure, and information flow to give visitors the best possible user experience. We also made the pages load faster and look more appealing to reduce the bounce rate.
Next steps
The initial analysis gave us the data we needed to plan the next SEO tasks: what to do and in what order.
A plan like this gives clients everything they need to do the work themselves if they’d rather invest their own time than keep paying for SEO work.
In this case, though, the client asked us to implement the plan, so we followed up with a content sprint.
Content creation
Content analysis
This time, we put the content itself under the microscope. In a content analysis, we weigh every word and assess how well each page does its job. Is it clear? Easy to read? Persuasive? Is the format right? Which keywords does it include?
Keyword gaps
We also compared the keywords on the client’s website with those on competitors’ sites and found a number of words and phrases that were missing from the client’s site but had real potential.
Content creation schedule
We built a content calendar with tasks ranked by priority. For each task, we specified the type of content, the page it was for, the format, and the keywords it should include. Some pages only needed edits to the existing copy, while others needed completely new content.
The plan also works as a detailed guide for clients who want to create the content themselves. Once again, though, this client left it all to us.
Creating content for the site
Following the plan, we started creating the content: sales copy for the service pages and informational blog posts answering common questions about the topic. The goal was to reach potential patients at every stage of the marketing funnel.
We repeated the content sprint several times in order to cover all the keywords worth targeting.
Book a free 30-minute consultation, and we’ll talk through how our sprints can help grow your online sales, with no long-term SEO contract.
Link building
Prospecting, outreach, placement
To give the content maximum visibility, the pages also need enough backlinks pointing to them. That’s why we finish with a link sprint, in which we identify high-authority websites that could host a link to the client’s site.
The links usually go into relevant articles. The price of the link sprint covers both writing these articles and negotiating their placement with the site owners.
We also repeated the link sprint several times to create a balanced link profile for the client’s website.
The results
The data and charts below speak for themselves. In short, the client’s website finally started doing the job it was built for. Traffic grew steadily, and bookings rose with it. Our SEO sprints delivered the results the client wanted.
And more orders than you’ll know what to do with.
Let’s discuss your project and its options during a free, no-obligation 30-minute consultation.
