Client: a cash-for-cars website in the Czech Republic.
At first glance, this website may look like a single landing page that we worked on from scratch for 6 months, covering all the top queries. In reality, there are many subpages that are similar copies of this main page.
We built the website and started promoting it.
- 🚗Rank at the top for queries around selling a car for cash
- 📞Turn website visitors into orders
- 🇨🇿Reach prospects across the whole Czech Republic
From 0 to 196 queries in Google in 6 months
The website started from zero. From April to December 2019, of 133 tracked queries, 53 reached the first page of Google and 33 reached the top 3.
Source: Collabim (Google CZ, 133 tracked queries, April → December 2019) and Ahrefs (December 11, 2019). Top 10 = the first page of Google results.
How we did it
To turn visitors into paying clients as effectively as possible, we created one landing page as a template. This also let us save on website development.
The page was as simple as possible, and its goal was to turn a visitor into an order. To boost conversions, we built a “car cost calculator” where a potential client can request a cost estimate for their car.
Work on the website
To promote the site, we copied the landing page we had already built and changed the content for the important keyword groups. We acquired external links for these separate pages just as we did for the main one. Within the site, we also used the right keywords to link to the pages we needed.
Step by step, we created pages for the client’s niche, for example for:
- cities,
- car brands,
- types of car buyouts,
- car scrapping,
- selling cars for parts.
Selected queries: where the new website ranked in April and in December 2019.
Just a selection, not all keywords. “20+” = outside the top 20. Google positions: 1 = first result, 1–10 = first page. Source: Collabim (Google CZ); search volumes based on current Collabim data.
Featured snippets and sitelinks
Example of a featured snippet in Google results. Source: Google.
Links to subpages (sitelinks) appeared under the result. Source: Google.
Links and link building
We carried out a dynamic link acquisition plan on an ongoing basis:
- Anchor dilution: the goal was to dilute the anchor texts of links by adding links without a keyword anchor from forums and blogs.
- Commercial anchors: for the promoted pages, we secured stronger links with the necessary commercial anchors.
- Competitor links: from competitors’ link profiles, we picked the best links and tasked our link builders with getting them. We secured a number of links for the client from the same sites that link to competitors.
The Ahrefs chart shows how referring domains gradually grew during the work.
Organic traffic
Organic traffic over time. Source: Google Analytics.
Organic traffic growth. Source: Ahrefs.
Google rankings
Keyword positions on Google. Source: Collabim.
Distribution of positions on Google for the tracked keywords. Source: Collabim.
Rankings on Seznam, the Czech search engine
Keyword positions on Seznam. Source: Collabim.
Distribution of positions on Seznam for the tracked keywords. Source: Collabim.
