At first glance, this website may look like a single landing page that we took from zero to ranking for all the top queries in 6 months.
In fact, the site has a number of subpages that are near-copies of the main page.
How it all happened
The client wanted to rank at the top for all queries related to selling a car for cash in the Czech Republic. So we built a website and started promoting it.
To turn visitors into clients as efficiently as possible, we decided to create a single landing page to serve as a template.
It also helped keep web development costs down.
We built the simplest possible page, designed to turn visitors into clients.
To boost conversions, we added a car price calculator so potential clients could request a price estimate for their vehicle.
Our work on the website
To promote the site, we duplicated the existing landing page and rewrote the content for each important keyword group. We built backlinks to these separate pages as well as to the main one.
Within the site, we also linked to the pages that mattered, using the right keywords as anchor text.
Step by step, we covered almost everything relevant to the client’s niche.
For example:
- Cities
- Car brands
- Types of car buyouts
- Car scrapping
- Selling cars for parts, etc.
Of course, there are still plenty of queries (informational ones, for example) where the site could rank higher or that it doesn’t cover yet. But as we mentioned at the start, the promotion lasted only 6 months, and you simply can’t do everything in that time.
Our SEO can turn things around. Contact us and let’s get started!
We also worked on featured snippets to make the site as visible as possible in search results:
The site even started showing sitelinks in search results:
Backlinks and link building
We implemented our link velocity plan on an ongoing basis.
The goal was to dilute the anchor-text links with naked URL links from forums and blogs. For the promoted pages, we also secured stronger links with the commercial anchors they needed.
We picked the best links from competitors’ backlink profiles and tasked our link builders with getting them. As a result, the client gained a number of links from the same sites that link to its competitors.
This Ahrefs screenshot shows the growth in referring domains. The steady pace of that growth clearly helped the overall result.
This Google Analytics screenshot of organic traffic (weekly users) completes the picture. 
Here’s how keyword rankings developed on Google: 
And here’s how rankings were distributed across our target keyword set:
Organic traffic growth according to Ahrefs. 
And how did keyword rankings look on Seznam, the Czech search engine? 
And here’s the ranking distribution on Seznam:
Find out how we can grow your traffic and conversions. The preliminary audit and quote are free!
