Client: escape rooms in Ostrava.
Website: exitdoor.cz
The owner wanted to promote the website locally in Ostrava and the surrounding area. SEO management lasted only 3 months and ran on a minimal budget, so we focused on less competitive queries and basic website improvements.
- 📍Promote the website locally in Ostrava and the surrounding area
- 💰Make do with a minimal budget
- 🎯Get the most out of less competitive queries
From 87 to 904 users from search per month
…we invested in improving organic rankings as well as optimizing paid ads, and from our perspective, Topranker achieved the best possible results. And all of that at a very reasonable price, without a long wait for results.
The website was 6 months old and had just one landing page. Over 14 months from the site’s launch (3 of them with our work), traffic from search grew from 87 to 904 users per month.
Source: Google Analytics (organic search, August 2017 → October 2018), Ahrefs, and Similarweb (80.27% of desktop traffic from search).
What we did
We found weaknesses that could be fixed quickly and with little effort, and that would deliver the biggest results once fixed.
Other findings and a bonus
- SSL certificate: the site didn’t have one.
- Card payments: the site offered no way to pay by card or buy gift vouchers, which was an untapped opportunity for higher profit.
- Google Business Profile (then Google My Business): as a bonus, we filled in the client’s profile as completely as possible and explained that customers need to be encouraged to leave feedback on Google Maps.
- Blog: we created a blog and wrote articles about escape rooms based on informational keywords.
Link building
We looked for links where the client’s competitors already get them.
- Competitors: we analyzed the link profiles of the client’s competitors and found interesting websites for placing links. We secured a number of links for the client from the same websites that link to its competitors.
- Local directories: we compiled a list of local directories and websites for linking.
- Forums and blogs: we drew up a plan for writing posts with links on forums, which also served as direct sales support. We diluted commercial-anchor links with non-commercial and naked URL links from forums and blogs.
- Authority sites: we built more authority links with the necessary anchors to important landing pages and placed topical articles with links to the client’s website.
- Fixes: we fixed broken links pointing to the website or redirected them to other working pages on the site.
Rankings and traffic over time
Month after month, the website ranked better for more and more relevant keywords. The chart shows the growth of estimated organic traffic and of the number of keywords the site is visible for. Source: Ahrefs.
The result
- In October 2018, the site had 904 organic users.
- It ranked in the top 5 for practically all relevant local queries.
- The site reached the top thanks to momentum from the work and low competition in Ostrava.
The chart shows the site’s organic users by month. Source: Google Analytics.
On desktop, more than 80% of the site’s traffic comes from search. Source: Similarweb.
