The owner of an escape room business came to us wanting to promote his website, EXITDOOR.cz, locally in Ostrava and the surrounding area. Our SEO management lasted only three months and ran on the smallest possible budget, so we focused on less competitive queries and basic website improvements to get the most out of it.
Where the website started
- Website age: 6 months.
- Organic traffic: 87 unique visitors per month.
- No rich snippets or anything else to improve click-through rates from search results.
- Weak headings and meta tags with no keywords, usually just the page name.
- No internal linking.
- Only one landing page on the entire website.
- No SSL certificate.
- Very few quality backlinks; most existing links were spam.
- No text content on the pages.
- No option to pay by card or buy gift vouchers on the website, a missed opportunity to increase profit.
- Slow page load times and misconfigured browser caching.
- Unoptimized images.
- No conversion tracking, so the client had no idea how much an average conversion cost.
- Unnecessary and technical pages indexed by search engines.
What we did
We made a lot of changes to the website, starting with the issues that were quick and easy to fix but would make the biggest difference:
- Optimized existing pages and created a number of new ones based on keyword research.
- Optimized images.
- Sped up page loading and set up browser caching correctly.
- Wrote compelling, keyword-rich meta tags and optimized H1 headings.
- Linked key pages internally to improve their search rankings.
- Optimized the client’s Google Business Profile (then called Google My Business) as a bonus. We filled in every detail and explained why it’s important to encourage customers to leave reviews on Google Maps.
- Completed the rich snippets (review stars and breadcrumbs), which increased click-through rates from search results.
- Set up conversion tracking for key user interactions.
- Blocked unnecessary and technical pages from being indexed.
- Launched a blog on the website and wrote articles about escape rooms targeting informational keywords.
There is no shame in asking for advice or a helping hand. Just say the word.
Link building
- Analyzed competitors’ link profiles and found some promising websites for placing backlinks.
- Earned a number of links from the same websites that link to the client’s competitors.
- Compiled a list of local directories and websites suitable for link building.
- Drew up a plan for forum posts with backlinks to diversify the link profile. The posts also helped drive sales directly.
- Diluted commercial-anchor links with non-commercial and naked URL links from forums and blogs.
- Built more links from authoritative sites, with the right anchor text, pointing to the client’s key landing pages.
- Fixed broken inbound links or redirected them to other working pages on the site.
- Placed relevant articles with links to the client’s website on authoritative sites.
Month after month, the client’s website ranked higher for more and more relevant keywords. The charts below show the growth in organic traffic and in the number of keywords the site ranks for (Ahrefs data):
The result
- In October 2018, exitdoor.cz got 904 organic visitors, a 939% increase over 14 months.
- The website ranked in the top 5 for practically all relevant local queries.
- It’s worth pointing out that our SEO work lasted only 3 months. The site reached the top thanks to the strong momentum the work built up and relatively low competition in this niche in Ostrava.
The Similarweb chart below shows that over 80% of the site’s desktop traffic comes from search.
What our client says
Then you’re in the right place!
We invested in improving organic rankings as well as optimizing paid ads, and from our perspective, Topranker achieved the best possible results.
And this was all done at a very reasonable cost, and we didn’t have to wait long for the results.
It’s the kind of partnership where you know for sure your investment will pay off as much as it possibly can.
Let us find out what’s holding you back. The preliminary audit and quote are free!
