Client: a massage salon in Prague.
The salon owner wanted more bookings from search. The website wasn’t optimized for search engines, and we built the project practically from scratch.
- 🔍More bookings from search
- 🛠️Adapt the website for search engines
- 🌱Build the project practically from scratch
“Many thanks to Topranker.cz. We have been working with them for almost a year, and we noticed excellent results within the first few months. Great people, reasonable prices, and a lot of flexibility in handling everything. They’re a reliable partner in growing our online business. …”
From 723 to 3,437 users from search per month
The website had been around for over a year, but it had no meta tags, no usable copy, and no conversion tracking. Over 7 months, traffic from search grew to 3,437 users per month.
Source: Google Analytics (organic search, November 2017 → June 2018), Ahrefs (November 28, 2018), and Similarweb (80.83% of desktop traffic from search). Top 10 = the first page of Google results.
What we did
The weaknesses we found and how we fixed them:
Next steps
- Competitors: we analyzed the competition and introduced features that are useful to users.
- Google Business Profile (then Google My Business): we filled in and optimized the client’s profile as completely as possible, because it’s an important element in this industry.
- Content: based on informational keywords, we drew up a publishing plan for articles about massages.
- Credibility: to increase conversions, we insisted on creating videos and new photos for the website. We also created a page with photos of the interior so the business would come across as more serious and trustworthy and the website would have higher conversion potential.
Link building
After analyzing the link profile, we found that the existing links were ineffective because they came from low-quality sites. We got rid of all of them.
- Forums: we compiled a list of relevant forum topics suitable for commenting and linking to the client’s website.
- Authority sites: we put together a list of authoritative, topical websites that would be good sources of links.
- Competitors: in the link profiles of the client’s competitors, we found the most interesting links and secured them as well.
The chart shows the growth in the number of referring domains and pages linking to the client’s website. Source: Ahrefs.
Rankings and traffic over time
The chart shows the growth of organic traffic and of the number of keywords the site is visible for. Source: Ahrefs.
The result
The chart shows organic users by month. Source: Google Analytics.
On desktop, almost 81% of the site’s traffic comes from search. Source: Similarweb.
