The owner of eroticmassagepraha.cz, a massage salon in Prague, wanted to get more bookings from search engines. The salon’s website had not been optimized for search engines. What made this project interesting was that we built it practically from scratch.
Where the website started
- Website live on this domain for more than a year.
- Organic traffic: 723 unique visitors per month.
- A site concept that converted very poorly.
- Slow page load times.
- No meta tags at all.
- Poor copy: 500 characters per page on average, low quality and stuffed with keywords.
- No visual content (images, photos, videos, etc.).
- A single landing page for every search query.
- No conversion tracking, so there was no way to measure the return on marketing spend.
- Almost nothing to boost the conversion rate (calls to action, effective buttons, etc.).
- No rich snippets or anything else to improve click-through rates from search results.
- Headings usually consisted of just the name of the massage type.
- No internal linking.
- Duplicate, technical, and other unnecessary pages indexed by search engines.
- Numerous usability issues.
- Practically no backlinks, and most of the existing ones were low-quality spam.
- Three language versions: English, Czech, and Russian.
What we did
- Ran keyword research for all language versions. In the end, we decided to keep only the Czech and English versions because there were few high-volume search queries in Russian.
- Built the site structure based on the keyword research. With the target keywords in mind, rewrote all the website copy and wrote optimized copy for each new page as it was added.
- Wrote optimized, compelling meta tags.
- Set up browser caching and removed everything that was slowing the site down unnecessarily.
- Optimized the images.
- Added more visual content and gave the pages a clearer structure (lists of benefits and other summaries, key information that’s easy to find, a logical flow, etc.).
- Added an online chat with automatic triggers, which helped increase the number of bookings.
- Set up goal tracking for key user interactions.
- Added rich snippets to increase the click-through rate (CTR) in Google.
- Introduced internal linking that points primarily to the most important pages.
- Blocked unnecessary pages from indexing and removed them from internal linking.
- Analyzed competitors and added features that users would find interesting and useful.
- Fully completed and optimized the client’s Google Business Profile (then called Google My Business), which matters a lot in this industry.
- Created a publishing plan for articles about erotic massage, based on informational keywords.
- Insisted on new videos and photos for the website to boost conversions.
- Created a page with photos of the salon’s interior so the business would come across as more professional and trustworthy and the website would convert better.
Let us show you how to get the most bookings from your website.
Link building
When we analyzed the website’s link profile, we found that none of the existing links were doing any good. Every page linking to the client’s site was low quality, so we got rid of all those links. We also:
- Compiled a list of relevant forum threads suitable for commenting and linking to the client’s website.
- Put together a list of authoritative, relevant websites that would also be good sources of links.
- Identified the most valuable links in competitors’ link profiles and secured the same links for the client.
The first chart below shows the steady growth of the website’s organic traffic, and the second shows its growing visibility for individual keywords (Ahrefs data):
These two graphs indicate the growth of domains and pages linking to the client’s website (data taken from Ahrefs):
The result
By 31. 10. 2018 the organic traffic on the website eroticamassagepraha.cz reached 3437 people during the past month. This makes for a 375% growth thanks to the 7 months of our SEO administration.
The Similarweb chart below shows that the vast majority of the site’s desktop traffic (almost 81%) comes from search engines:
What our client says
We have been working with them for almost a year, and we noticed excellent results within the first few months.
Great people, reasonable prices, and a very flexible approach to everything.
They’re a reliable partner in growing our online business, and we plan to keep working with them on all our future online projects.
Find out what we can do for your traffic and conversions. The preliminary audit and quote are free!
