Eurobydleni.cz came to us to stop a traffic decline that had lasted more than a year and get its numbers growing again.
The starting point
- The website and domain had been around for over a year.
- Organic traffic: 36,524 unique visitors a month.
- Many non-indexed and empty pages, plus duplicate or thin content.
- Spammy internal linking, with the same links repeated on a single page, and no meaningful internal linking to support priority pages and target queries.
- Unoptimized landing pages.
- No rich snippets: nobody had paid any attention to how the site appeared in search results.
- Unoptimized meta tags and headings that offered users no useful information and no reason to click.
- Duplicate, technical and internal search results pages were indexed.
- Numerous usability issues.
- Nothing to keep users on the site longer or reduce the bounce rate (such as suggestions of similar properties).
- An unhealthy share of commercial anchor text in the link profile.
- No SSL certificate.
What we did on the website
We analyzed the link profile, keywords and competitors, and ran a technical audit of the website. We then sorted every issue by how hard it would be to fix and started with the quick wins: changes with the biggest impact for the least time and money.
We got search engines to index more pages by building an efficient automated internal linking system, removing unnecessary internal links to pages we didn’t want indexed, and adding quality content to the most important pages. In both content and format, the pages started to match what target visitors were searching for. Link equity was spread evenly across the key landing pages.
To improve rankings and click-through rates from search results, we optimized the meta tags and added structured data (wherever relevant to the project) and breadcrumb navigation. Besides keywords, the meta tags now carried genuinely useful information.
We blocked technical and duplicate pages from being indexed and optimized the site’s crawl budget overall. We also created a sitemap that listed only the key landing pages.
Furthermore:
- Moved the site to HTTPS and a faster hosting server, and improved browser caching.
- Fixed a long list of errors on the site. Credit where it’s due: the client responded quickly and actively helped with everything that needed doing, which is rarer than you’d think…
- Came up with several ways to keep visitors on the site as long as possible.
- Improved on-site search and the similar listings shown on property detail pages. If a category has no other listings, properties from a related category appear instead, so visitors never land on an empty page and always have somewhere else to go.
- Fixed or removed broken backlinks pointing to the site.
Our SEO can turn things around. Contact us and let’s get started!
Month after month, the site climbed higher for more and more relevant keywords. The chart below shows the growth in traffic and in the number of keywords the site ranks for. Data: Ahrefs.
Link building
- We continuously grew and diversified the website’s link profile.
- We diluted the excess of commercial anchors with non-commercial and naked URL links from forums and blogs.
- We earned links from many of the same websites that link to competitors.
- We built more links from authoritative websites, with the right anchors pointing to the key pages.
- We set up a PBN (private blog network) to support the main website.
- We fixed broken backlinks or redirected them to the most relevant existing pages.
The steady growth and diversity of referring domains paid off (data: Ahrefs):
Results
By 28. 2. 2019, the organic traffic on the web Eurobydleni.cz had risen to 227 850 visitors during the past month. This makes for a 523 % growth in 17 months of our SEO management.- Traffic stopped falling and began growing steadily, and today the numbers are even higher.
- For high-volume, competitive queries, the site reached average positions of 5–10 on Google and on Seznam, the Czech search engine.
- We reduced the bounce rate.
- We increased the average number of pages per session.
There’s still plenty of work ahead, though: the Czech property market is big and highly competitive.
The Similarweb chart below shows that search engines bring in the largest share of the site’s desktop traffic (almost 60%):
More data from Similarweb:
Website traffic over the past 6 months
In May 2019, only Sreality, iDNES Reality and, by a narrow margin, České reality had more traffic than our client (we don’t count Bezrealitky as a direct competitor):
Or want more visibility for an established one? We can help, so just get in touch!
UPDATE (May 29, 2021)
The chart shows rankings climbing steadily and more and more keywords moving into the top 3. Of the 1,000 most valuable keywords right now, the client’s site ranks in the top 10 for 95% and in the top 3 for 56%!
Below is the graph of visits coming from organic searches from 1. 4. 2019 to 29. 5. 2021 – you can see the continuous growth of visitors during that timespan. At the pictured moment, the web registers 408k monthly visits from Google and Seznam – and it’s not even the end of the month.
Here is visibility growth according to Ahrefs. Note the steady rise in the number of keywords the site ranks for and their improving positions. Compared with the 2019 screenshot, the number of top 3 keywords has quadrupled, from 513 to 2,136.
Referring domains continue to grow steadily.
Since then, Eurobydleni has strengthened its position even further and is now the 4th most visited real estate portal in the Czech Republic, behind only the biggest players: Sreality, iDNES Reality and Bezrealitky.
Finally, here are the rankings for a few selected keywords. Positions change daily, of course, but this snapshot gives a good sense of the results.
Client feedback
We ultimately chose Topranker for many reasons. The most significant was that we trusted Topranker’s plan the most. They were simply able to identify the problem and outline a solution.
We had our own internal ideas of what the turnaround should look like. Working together and focusing on SEO multiplied our organic traffic several times over.
Topranker fully met our expectations and even exceeded them.
I can recommend them to anyone who is serious about their project and wants the best value for money.
Find out how we can grow your traffic and conversions. The preliminary audit and quote are free!
