Client: a real estate portal with property listings.
Website: eurobydleni.cz
The client came to us to stop a traffic decline that had lasted more than 1 year and to bring traffic back up.
- 🛑Stop a traffic decline that had lasted over a year
- 📈Grow traffic again
- 🏠Get back to the original rankings and surpass them
Working together and focusing on SEO multiplied our organic traffic several times over. Topranker fully met our expectations and even exceeded them.
From 36,524 to 227,850 users from search per month
Google Analytics shows growth from 36,524 users from search in December 2017 to 227,850 in March 2019. At a follow-up check in May 2021, the site had four times as many top 3 keywords in Ahrefs as in 2019.
Source: Google Analytics (organic search, December 2017 → March 2019), Ahrefs (April 27, 2019 → May 27, 2021), Collabim (May 1, 2021). Top 3 = the first three Google results.
What we did
We analyzed the link profile, keywords and competitors, and ran a technical audit of the website.
We sorted the issues we found by how hard they were to fix. We started with what delivers the biggest results for the least time and money.
Rankings kept rising in 2020–2021 as well. Selected high-volume queries, May 2020 → May 2021:
Only a selection, not all keywords. “20+” = outside the top 20. Google positions: 1 = first result, 1–10 = first page. Source: Collabim (Google CZ), search volume based on current Collabim data.
Rankings and traffic over time
Month after month, we won better positions for more and more relevant keywords. The chart shows how traffic grew, along with the number of keywords the site was indexed for in search. Source: Ahrefs.
Links
Link building was part of the work too. Growth in referring domains according to Ahrefs:
This is how we worked on the link profile:
- Link profile: we kept expanding and diversifying it.
- Competitor websites: we secured many links from the same websites that link to competing sites.
- Authority websites: we built more links with the needed anchors pointing to important pages.
- Broken links: we fixed them or redirected them to the most relevant existing pages.
Results
- Traffic stopped falling and began growing steadily.
- For high-volume, competitive queries, the site reached average positions of 5–10 on Google and on Seznam, the Czech search engine.
- We reduced the bounce rate.
- We increased the average number of pages viewed per visitor.
The Google Analytics chart shows monthly users from organic search from December 2017 to March 2019:
Similarweb and NetMonitor
Traffic chart from Similarweb: on desktop, the largest share of traffic comes from search engines (almost 60%).
Traffic statistics for the last 6 months (October 2018 to March 2019) according to Similarweb:
In May 2019, according to NetMonitor data, only Sreality and iDNES Reality had more traffic, with České reality just ahead of the site as well (we don’t count Bezrealitky as a direct competitor):
Update: May 29, 2021
The chart shows rankings climbing steadily and keywords moving into the top 3. We tracked the 1,000 currently most valuable keywords.
Chart of traffic from organic search from April 1, 2019 to May 29, 2021. Source: Google Analytics.
Ahrefs shows growing visibility: the total number of keywords the site appears for keeps growing, and their positions are improving. Source: Ahrefs.
Growth in referring domains according to Ahrefs:
Eurobydleni is now the 4th most visited real estate portal in the Czech Republic. Only Bezrealitky, iDNES Reality and Sreality are ahead of it.
Positions of selected keywords (they change day to day):
