Client: a permanent makeup studio in Prague.
The studio needed to win clients online. We first built a new website and then started promoting it. We got the result on the smallest budget possible.
- 🔍Win clients online
- 🆕Start with a new website and domain
- 💰Do it on a minimal budget
From 43 to 6,685 users from search per month
The website and the domain were completely new. In 14 months of SEO management, the site grew to 6,685 users from search per month.
Source: Google Analytics (organic search, December 2017 → January 2019), Ahrefs (December 1–2, 2018) and Similarweb (97.13% of desktop traffic from search). Top 10 = the first page of Google results.
What we did
At the start, the website contained only the basic pages about the salon’s services. After an in-depth SEO analysis, we drew up a plan for further work on the website, plus a content and link building strategy.
- Commercial pages: we added new ones based on keyword analysis.
- Meta tags and headings: we improved the meta tags and reworked the headings.
- Blog: we wrote articles based on the informational queries of the target visitors.
- Chat: we added a live chat for consultations and to boost conversions.
- Google Business Profile: we filled out and optimized the client’s profile as fully as possible (then called Google My Business), because it’s a local business and visitors can come from there too.
- Conversion tracking: we set it up.
- Internal linking: we set it up so that everything points to the important landing pages.
The first chart shows the growth of organic traffic, the second the growth in the number of keywords the website can be found for. Source: Ahrefs (traffic is an estimate).
Links
We acquired links in four ways.
- Competitors: after analyzing the links of the client’s competitors, we put together a plan for getting the most valuable ones, and gradually secured them for the client as well.
- Authority websites: we found more websites suitable for publishing topical articles with backlinks.
- Forums: we posted in relevant discussions, which bring in the target visitors.
- Directories: we registered the website in business and website directories for stronger local signals and a more diverse link profile.
The chart shows how the number of referring domains and pages linking to the client’s website developed. Source: Ahrefs.
Results
The Google Analytics chart shows the website’s organic users by month.
The Similarweb chart shows the sources of the website’s desktop traffic.
