A permanent makeup studio in Prague wanted to win clients online. We started by building its website, permanent-makeup-praha.cz, and began promoting it right away. After 14 months of SEO management on the lowest possible budget, the site was getting 6,685 visits a month.
The starting point
Both the website and the domain were brand new. At first, the site had just 43 visitors a month from search engines and only a few basic pages about the studio’s services.
What we did on the website
After an in-depth SEO analysis, we drew up a plan for further work on the website, along with a content and link building strategy.
- We added new commercial pages based on keyword research.
- We improved the meta tags and reworked the headings.
- We wrote blog posts answering the informational queries of the target audience.
- We added a live chat for consultations to boost conversions.
- We fully completed and optimized the client’s Google Business Profile (then called Google My Business), since it’s another source of customers for a local business.
- We set up conversion tracking.
- We restructured internal linking so that it pointed to the key landing pages.
The first chart below shows organic traffic growth; the second shows the growing number of keywords the website ranks for. Data: Ahrefs.
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Link building
- We analyzed competitors’ backlinks, shortlisted the most valuable ones and gradually earned the same links for our client.
- We found additional authoritative websites where we could publish relevant articles with backlinks.
- We posted in relevant forum discussions that bring in targeted visitors.
- We listed the website in business directories to strengthen local signals and diversify the link profile.
The charts below show the steady growth in referring domains and pages linking to the client’s website (data: Ahrefs).
Results
In January 2019, organic traffic to permanent-makeup-praha.cz reached 6,685 visitors a month. And that was a brand-new website, after 14 months of SEO on a minimal budget.
As the Similarweb chart below shows, 97.13% of the site’s desktop traffic comes from search engines.
Find out how we can grow your traffic and conversions. The preliminary audit and quote are free!
