Our Client – a permanent makeup specialist.
Main requirement — a steady stream of customers without investing time and resources in social media. An “autonomous” solution was needed: for customers to come and for the client to be able to focus on her business without having to be constantly “in the spotlight” on Instagram.
What Did We Do?
First, we analyzed the website and identified the issues that were hindering its growth:
- The website was slow and had technical errors.
- Some of the content was in Russian.
- There were no separate pages for key services.
- There was a lack of internal links, an outdated blog, and unstructured URLs.
- There was no local SEO or structured data.
In short, there were plenty of problems. But that didn’t mean we had to radically redesign everything and spend crazy amounts of money on it. Instead, we proposed a series of SEO sprints – targeted actions that have the highest impact on the website’s rankings.
After more than 11 years of working in SEO, we know one thing for sure: clients are interested in noticeable changes, not a long list of completed tasks. And results are what we work for.
Our work included:
- Technical optimization.
- Content creation.
- Link building.
- Analysis and improvement of website functionality.
- Development of an SEO promotion strategy.
Growth in traffic from search engines
After 10 months of work:
- Organic traffic increased by 233%
- The number of leads increased by 260%
- 100 keywords reached the TOP 10 in Google (14 of which reached the TOP 3).
Visibility growth in keyword searches
The website began to rank higher for high-frequency keywords. For example, for the keyword “permanent lip makeup,” it moved from the 31st position to the 7th. That’s a jump from the third page of results to the top.
We finished our work in 2024, but the website still continues to grow and bring in customers.
Because SEO is not about constantly investing new resources, but about quality work that brings results even after the active phase is over.
Customer Feedback One Year After Our Cooperation
Everything is fine. Full booking capacity, 3-4 weeks ahead. I am getting the clients I wanted. And tThey appreciate my work.
This is exactly what the client wanted – for the website to work for her while she works with her clients.
