The client: Ketrin Esthetic Centr (ketrin-esthetic-centr.cz), a Prague salon offering aesthetic and device-based face and body treatments.
The goal: less effort, more clients. When she came to us, social media was her main source of traffic and revenue, and social media means constantly investing in content and keeping up with trends.
We had worked with her before: five years earlier, we built her website, which she then used for PPC campaigns. Now she wanted to win clients more cheaply and with less hassle.
What we did
Here’s what got us there:
- We created 40 new pages for priority commercial searches, such as anti-cellulite massage, laser hair removal in Prague, BioRePeelCl3, LPG massage, chocolate massage and other popular treatments clients search for.
- We optimized the site structure and content: reworked the page hierarchy, added an FAQ section to every service page and set up automated internal linking.
- We fixed technical issues: set up proper meta tags, added star ratings to search results (⭐⭐⭐ they really catch the eye) and added breadcrumb navigation to make the site easier to browse.
- We started off-page SEO and earned 20 high-quality backlinks to the salon’s key pages to build its authority in Google’s eyes.
Thanks to our sprint method, we got all of this done quickly, and results showed within five months. This success was built on our strategic sprint.
It’s an intensive burst of work on the website over a short period that sets up organic growth, instead of dragging the process out for months with no predictable results.
Rather than tackling everything at once, we work out what will bring the client the best results right now, then take targeted action step by step for maximum impact.
That’s why clients who want to see results, not pay for a never-ending process, choose us.
Results
Project start: February 2023
Project end: July 2023 (5 full months)
What the client gained:
- Position zero (featured snippets, shown above the #1 result) for some keywords
- Top 3 rankings for 50 keywords
Column 1: keyword
Column 4: monthly search volume
Last column: the client’s ranking for that keyword
- The client’s website ranks on page one for 146 keywords
We wrapped up in July 2023, yet the key metrics are still growing.
That’s our approach: get the client to the top without the need for ongoing management and maintenance.
With Topranker, you pay for tangible results, not for the process.
We’ll show you how to reach top positions quickly and efficiently with AI-powered SEO.
