Client: Ketrin Esthetic Centr, a Prague salon offering aesthetic and device-based treatments for the body and face.
Website: ketrin-esthetic-centr.cz
When the client came to us, social media was the main source of traffic and revenue, and social media means constantly putting resources into content and new trends. We had worked with her before: 5 years earlier, we built her website, where she launched PPC ads.
- 🎯Less effort, more customers
- 📱Not depending only on social media and ever-new trends
- 💰Getting customers more cheaply and easily than through ads
50 keywords in the top 3 and 146 on page one of Google
Ahrefs as of November 12, 2024: the website appears for 647 keywords, 50 of them in the top 3 and another 96 in positions 4–10. Of the 235 queries we tracked in Collabim, the number in the top 10 rose from 25 to 65 over 5 months of work.
Source: Collabim (Google CZ, 235 tracked queries), February → July 2023. Status after the work ended: Ahrefs as of November 12, 2024. Top 10 = the first page of Google results.
Selected high-volume queries: where the site ranked in February 2023 and where it ranked after five months of work.
Only a selection, not all keywords. “20+” = outside the top 20. Google positions: 1 = first result, 1–10 = first page. Source: Collabim (Google CZ).
What we did
The steps that led to the result:
We created them for priority commercial queries: anti-cellulite massage, laser hair removal in Prague, Biorepeel CL3, LPG massage, chocolate massage, and other treatments.
We reworked the page hierarchy, added a “Questions and answers” section to every service, and set up automatic internal linking.
We set up meta tags, star ratings in search results, and breadcrumb navigation.
We secured 20 links to the salon’s most important pages so the website would gain more authority in Google.
The sprint method
Results showed within 5 months because we worked in sprints. The foundation was the so-called strategic sprint: intensive work on the website over a short period. The goal was to lay the groundwork for organic growth rather than stretch the work over months with no predictable results.
Instead of tackling everything at once, we analyze what will bring the client the best result right away. Then we carry out specific actions step by step.
Results
Project start: February 2023
Project end: July 2023 (5 full months)
Google rankings
- For some keywords, immediate placement in position zero (featured snippet), above position 1
Search result for the query “lpg masáž”. Source: Google.
- Top 3 placement for 50 keywords.
Queries the website appears for (Volume = monthly search volume, Position = Google position). Source: Ahrefs.
Status as of November 12, 2024
Keyword counts by position as of November 12, 2024. Source: Ahrefs.
