Client: LM3X, a developer and manufacturer of professional video projection systems for outdoor projection onto walls and buildings. These are not home projectors but a specialized B2B solution.
Website: lm3x.com
- 🔍Customers from organic search
- 💸A lower PPC ad budget
- 🎯Selling to a narrow audience in the B2B segment
“As for the SEO, we’ve been seeing growth in Search Console for quite a while now, which we’re very pleased about, and we’re also seeing conversions go up, especially in the US… We’re happy with your work, I can see search traffic growing, and we believe we’ll soon have strong sales in the US and Asia.”
From 100 to 1,600 clicks from Google per month
The website targeted English-speaking markets, namely the US and the UK. In 6 months, the site started appearing for almost five times as many queries, and 27 of them were in the top 3.
Source: Ahrefs (May 14 → November 12, 2024) and Google Search Console (May–November 2024). Top 3 = the first three Google results.
Selected purchase-intent queries from the US market: where the website stood in May and where it stood in November 2024.
Just a selection: the queries that moved the most and are in the top 10 today. US market, source: Ahrefs, May 14, 2024 → November 12, 2024. Positions 1–10 = the first page of Google.
What we did
The key decisions behind the results:
We chose English-speaking regions: the US and the UK.
We sped up the website and improved its usability.
Page URLs are now clearer and easier for search engines to access.
We optimized the content of all pages and linked the important pages to each other.
It may seem like there wasn’t much work to do. But that reflects the essence of our approach:
A clear, step-by-step strategy
Remove whatever stands in the way of results
Only actions that improve results for the client, with no wasted resources
We do all of this within SEO sprints, our special approach to website promotion that delivers fast, lasting results while keeping costs to a minimum. Learn more about these sprints here:
Chart: growth in traffic from search engines
Chart from Ahrefs: estimated traffic from Google at the top, number of keywords by position at the bottom (darker color = higher position). Click to enlarge.
Growth in clicks and impressions in search (Google Search Console)
Google Search Console: the blue line = clicks from Google, the purple line = impressions in search results. Click to enlarge.
Results
After 6 months of work:
- organic traffic from Google grew from roughly 100 to 1,600 per month (Google Search Console), mostly from English-speaking countries
- the number of keywords the site appears for grew from 102 to 491; 27 of them are in Google’s top 3 (previously 2) (Ahrefs)
We finished the work in 2024, but the site keeps growing and winning customers. That’s because SEO isn’t about constantly pouring in new resources, but about competently done work that keeps delivering results after the active phase ends.
Topranker put a strategy in place for your project and stepped back.
You simply reap the rewards of that work, without having to keep investing more.
