See how our SEO agency increased traffic to a laser hair removal clinic’s website and helped it rank high in search engines for important keywords.
The client
The client offers a wide range of plastic surgery and aesthetic treatments, including laser hair removal.
To promote this service, the client launched a dedicated website designed to showcase the benefits of its laser hair removal and turn visitors into customers.
The site had low organic traffic (just 154 visitors a month at the start) and poor search visibility, so the client decided to improve its online marketing with our SEO services.
The goal was clear: make the website more visible in search engines, grow its organic traffic, and get more visitors to book a treatment.
Our plan
- Effective SEO starts with a thorough website audit covering technical optimization and content quality. The audit becomes a roadmap for further work and helps us decide what to prioritize in content creation and link building.
- In this case, it was clear from the start what the client’s website needed most: high-converting landing pages for each type of laser hair removal on offer.
- Building a strong link profile is just as important, as it strengthens the authority of these new pages.
- For each of these phases (strategic planning, content creation, and link building), we have dedicated sprints: sets of specific tasks tailored to the needs of each website.
- We proposed starting with an initial strategy and following it up with further sprints to cover the entire SEO process. The client approved both the plan and the project budget, and we got to work.
Then you’ll like our sprint method. No long-term SEO contracts, just a clear step-by-step plan that brings more orders through your website. Let’s talk it through in an initial consultation.
How we did it
Strategic sprint
Initial analysis
In line with our sprint method, we started with a strategic sprint. First, we assessed the site’s technical health and architecture and reviewed its keywords, content, and page performance. We also benchmarked the site against competitors on each of these points. This gave us a clearer picture of where the client’s website was falling short.
Fixing technical issues
The initial audit also uncovered technical issues that were holding the site back, so we fixed them.
Preparing the plan
With the data in hand, we drew up a plan for further website optimization aimed at more traffic and more orders. We presented it to the client and got the green light to put it into action.
Content sprint
Content analysis
We checked whether the page content met every requirement for readability, persuasiveness, format, internal linking, and so on. We also analyzed how keywords were used on the pages.
Keyword analysis
We compared the keywords on the client’s website with those on competitor sites to find out which ones the site was still missing and which could bring in more visitors from the client’s target audience.
Developing a content strategy
Based on the keyword analysis, we created a content plan. It serves as a guide to what content to create, in what format, and when.
Content creation
We wrapped up the content sprint by creating copy and other content to reach potential customers at different stages of the sales funnel. We put special emphasis on optimizing the landing pages for the different types of laser hair removal.
We repeated the content sprint several times to create as many of these landing pages as possible. We then moved on to informational queries and covered them with blog posts, which further strengthened the commercial pages.
Get in touch! Book a free 30-minute consultation, and we’ll show you how our sprints can help your website too.
Link sprint
Getting authority backlinks
To promote the new content effectively, we secured a number of backlinks from authoritative websites for the client. We wrote engaging, informative articles containing the relevant link and agreed with the site owners to publish them. This significantly strengthened the authority of the client’s website.
We also repeated the link sprint to support the key pages until they reached the top positions.
Results
Our work soon paid off, and the results kept growing over time, as the data below shows. The client was very happy with the outcome.
Rapid growth in referring domains (Ahrefs)
The Ahrefs screenshot shows the number of referring domains rising steadily, which clearly contributed to the overall result.
Final keyword rankings tracked in Collabim
Below you can see how Google rankings gradually improved and how positions were distributed, according to Collabim.
This is how Google rankings for our target keyword set changed over time, broken down by position range.
The same keyword set on Seznam, the Czech search engine: ranking growth and position distribution (Collabim data)
To make the website more visible in search results, we also worked on winning featured snippets.
How organic traffic grew (Google Analytics data)
Google rankings for our target keywords, year over year
Another featured snippet we won in search results
Keyword rankings in Ahrefs
Organic traffic growth according to Ahrefs
Let’s find out what’s stopping your website from attracting visitors and generating more sales. Start with a free consultation, then decide for yourself whether working with us is worth it.
