Client: online English courses.
Website: vyukaajonline.cz
The client ran her social media actively but wanted even more growth and scale. So she decided to build on her existing results with organic traffic from search.
- 🔍Consistently win customers from Google
- 📈Grow and scale beyond social media
- 🎓More people interested in online courses
From 6 to 273 queries on Google’s first page
We track 493 queries that people enter when searching for English courses and lessons. Within a year, most of them reached Google’s first page.
Source: Collabim (Google CZ), October 2023 → September 2024, and Google Analytics. Top 10 = the first page of Google results.
Selected high-volume queries: where the website ranked at the start and a year later.
Just a selection, not all keywords. “20+” = outside the top 20. Google positions: 1 = first result, 1–10 = first page. Source: Collabim (Google CZ).
What we did
The most important steps behind the result:
We optimized the structure and wording of headings and the website’s content.
We fixed technical errors: meta tags, URLs, sitemap, schema (structured data).
We covered the key commercial queries.
We started external promotion of the most important pages.
How SEO sprints work
A sprint is an intensive burst of work on a website within a short time frame. It lays the foundations for organic growth and keeps the process from dragging on for months without predictable, clear results.
What a sprint should deliver
A sprint focuses on actions with a quick impact. Three goals:
The website is “comfortable” for Google
Key pages climb for relevant queries
A steady flow of organic visits
Results
Growth since February 2024
We started work in September 2023. Since February 2024, we’ve seen steady traffic growth.
Users from organic search by day over 12 months. Source: Google Analytics.
Top: number of tracked queries. Bottom: their distribution by position (green = top 10, red = position 21 and lower). Source: Collabim.
