Client: an aesthetic medicine clinic in the Czech Republic.
The goal is sustainable traffic growth in a highly competitive industry.
- 📈Sustainable growth in traffic from Google
- 🏥Succeed in the highly competitive aesthetic medicine industry
- 📅Bring in people who are deciding on a treatment
Top: estimated visits from Google over time. Bottom: number of keywords by position. Source: Ahrefs, September 4, 2024.
496 keywords on Google’s first page, 204 of them in the top 3
We covered the main informational and local queries around laser hair removal and aesthetic medicine. For the query “laserová epilace” (laser hair removal), the website appears in first place.
Source: Ahrefs, September 4, 2024. Top 10 = the first page of Google results (positions 1–3 and 4–10 combined).
Selected high-volume queries: where the website ranked in November 2023 and where it ranked a year later.
Just a selection, not all keywords. Google positions: 1 = first result, 1–10 = first page; monthly figures are average positions. Source: Collabim (Google CZ).
What we did
What we did as part of the sprints (more about sprints):
- Blog: wrote topical articles that answer the most popular questions.
- Local queries: created separate pages for specific areas of laser hair removal.
- Query pages: prepared SEO pages for popular queries in laser hair removal and aesthetic medicine.
Our results
Traffic grew by 55.3% in a year. The table below shows the average monthly positions of selected keywords.
The website’s average monthly position in Google for selected keywords from November 2023 to November 2024 (the greener, the better). Source: Collabim.
Search result for the query “laserová epilace”: a snippet with an answer from the clinic’s website above the other results. Source: Google.
