Client: a kebab bistro in Prague that cooks with quality ingredients and serves kebab in several forms.
Goal: to make the bistro easy to find on Google for people searching for kebab in Prague and the surrounding districts.
What we were aiming for
Thousands of people search for kebab in Prague every month, and many places compete for the top spots.
- Guests from nearby: they search for kebab in Dejvice, Kobylisy, or Prague 6 and 8.
- Undecided guests: they are still deciding where to get the best kebab in Prague.
Where guests make their choice
Sample queries: kebab in Prague in general and kebab in the districts where the bistro is located.
What we did
The scope was deliberately small and focused on the pages meant to bring in guests.
We prepared a plan and briefs for 10 pages (6 articles and 4 local pages, including language versions). The client published the pages. According to him, results improved even at this scale.
Why local pages for districts
Someone searching for “kebab dejvice” (kebab Dejvice) wants to know where to eat nearby. A page for a specific district answers exactly that intent.
That is what local SEO is about.
Why informational articles too
Some people don’t yet know where they will go. They search for “nejlepší kebab” (best kebab) or “druhy kebabu” (types of kebab) and decide based on what they find.
An article on such a topic can be a guest’s first contact with the bistro and link to a local page. That is how content marketing works.
Why start with specific queries
Broad queries are the most competitive, and progress on them takes the longest. So alongside the main query “kebab praha,” we started with queries for specific districts and with “nejlepší kebab v praze.” Fewer people search for them, but the intent is clear.
Data from the tools
How we work together
SEO is an investment. Details are in our overview of SEO services and in more case studies.
