Beauty industry SEO: +233% organic traffic and +260% leads

The client: a permanent makeup artist.

The goal: a steady flow of clients without pouring time and money into social media. She needed a hands-off solution that would keep clients coming while she focused on her work, instead of constantly having to stay visible on Instagram.

What we did

First, we analyzed the website and identified the issues that were hindering its growth:

The website was slow and had technical errors.
Some of the content was in Russian.
There were no separate pages for key services.
There were too few internal links, the blog was outdated, and the URLs had no clear structure.
There was no local SEO or structured data.

So there were plenty of problems. But that didn’t mean we had to rebuild everything from scratch and spend a fortune on it. Instead, we proposed a series of SEO sprints: targeted actions that have the biggest real impact on rankings.

After more than 11 years in SEO, we know one thing for sure: clients care about visible results, not a long list of completed tasks. And results are the only thing we work for.

Our work included:

Technical optimization.
Content creation.
Link building.
Analysis and improvement of website functionality.
SEO strategy development.

The charts show:

1) Organic search traffic growth

2) Growth in keyword rankings

Results after 10 months:

Organic traffic up 233%
Leads up 260%
100 keywords in Google’s top 10, including 14 in the top 3.

Keyword ranking progress, November 2023 – October 2024

The website began to rank higher for high-frequency keywords. For example, for the keyword “permanent lip makeup,” it moved from the 31st position to the 7th. That’s a jump from the third page of results to the top.

We wrapped up the project in 2024, yet the website keeps growing and bringing in clients.

That’s because good SEO isn’t about pouring in new resources forever. It’s about quality work that keeps delivering after the active phase ends.