The client: permanent makeup artist Olga Brovchenko.
Website: olgabrovchenko.com
“I want a steady flow of clients without spending time and money on social media.”
Olga Brovchenko, her brief at the start of the project
She needed a hands-off solution that would keep clients coming while she focused on her work, instead of constantly having to stay visible on Instagram.
“Everything is going great. I’m fully booked 3–4 weeks ahead, I’m getting the kind of clients I wanted, and they appreciate my work.”
From page two of Google to page one
People mostly click on the first page of Google, i.e. positions 1–10. Here are a few of the queries that moved up the most.
A sample only, not all keywords. Google position: 1 = first result, 1–10 = page one. Source: Collabim, November 2023 → October 2024.
What we did
First, we analyzed the website and identified the issues that were hindering its growth. Here’s what we did about them:
So there were plenty of problems. But that didn’t mean we had to rebuild everything from scratch and spend a fortune on it. Instead, we proposed a series of SEO sprints: targeted actions that have the biggest real impact on rankings.
After more than 11 years in SEO, we know one thing for sure: clients care about visible results, not a long list of completed tasks. And results are the only thing we work for.
Our work included:
- Technical optimization.
- Content creation.
- Link building.
- Analysis and improvement of website functionality.
- SEO strategy development.
The charts show:
1) Organic search traffic growth
2) Growth in keyword rankings
Results after 10 months:
- Organic traffic up 233%
- Leads up 260%
- 100 keywords in Google’s top 10, including 14 in the top 3.
Keyword ranking progress, November 2023 – October 2024
Table from Collabim: rows are keywords, “Hledanost” = monthly searches, the columns show months and the website’s average Google position. The greener the cell, the better the position; red = outside the top 60. Click to enlarge.
The website started ranking higher for high-volume keywords. For example, for “permanentní make up rty” (permanent lip makeup), its average position improved from 15.2 to 6, moving it from page two of Google to page one.
We wrapped up the first phase in 2024, and the website kept growing even without us, still bringing in clients. Good SEO isn’t about pouring in new resources forever. It’s about quality work that keeps delivering after the active phase ends. Now we’re back for the next phase of growth.
We’ll design an AI-powered SEO strategy that keeps working for the long term.
