SEO for clinics: 5 case studies with results
SEO for clinics: patients from Google and from AI assistants, factual and without promising treatment results. In a free consultation, we will show where you are losing patients.
Google impressions in 13 months · orthodontic clinic
mentions in AI answers, 34 of them in AI Overviews
users from search per month · breast plastic surgery
Orthodontic clinic in Prague: 510,000 Google impressions and 77 mentions in AI answers
SEO for clinics and dentists: what patients search for before booking
SEO for clinics is based on the fact that patients look for a procedure, its price, and reviews on Google before they call, and increasingly ask AI assistants too. That is why we build it on the questions people ask before booking. At Topranker, we do this in three short sprints as part of our SEO services, and we show the results in five studies. We also handle SEO for AI, factually and without promising treatment results.
Patients always follow the same path. First they find out which procedure they need, then they look at the price and the downsides, read reviews, and finally search for a clinic in their city.
The same principle applies to SEO for dentists, as well as to dental offices, dental hygiene, or teeth whitening. For the orthodontic clinic, we created a separate page for each type of braces, pages with prices and installment plans, and a page for parents of children.
- Which procedure I need
- Price and downsides
- Reviews
- A clinic in my city
Four types of queries that decide the booking
What decides it are queries about the procedure, about price and installment plans, about downsides and reviews, and about the city.
| Patient query | Page type | Evidence from the study |
|---|---|---|
| Type of braces | A separate page for each type | Orthodontic clinic |
| Price and installment plans | Pages with price and terms | Orthodontic clinic |
| Parents of children | A separate page for parents | Orthodontic clinic |
| Reviews and downsides | Blog and information pages | „Neviditelná rovnátka nevýhody“ ranks 1st in Ahrefs and 3rd in Collabim |
| Procedure in a city | Local pages | Laser hair removal study |
SEO case studies for clinics with numbers from Ahrefs and Collabim
All the numbers come from the clinics’ own projects, and for each study we state the source and the period. We measure them in Ahrefs, Collabim, and Search Console. You can find more SEO case studies in the full overview.
Orthodontic clinic in Prague
In 13 months (June 2025 to July 2026), the website gained 510 thousand impressions on Google and 5.4 thousand clicks. It picked up 77 mentions in AI answers, 34 of them in AI Overviews. The query „neviditelná rovnátka“ (invisible braces; 2,400 searches per month) ranks 3rd in Collabim and 1st in Ahrefs. The whole project is described in the orthodontic clinic in Prague case study.
Laser hair removal and aesthetic medicine
Organic traffic grew by 55.3% over a year. The website took 1st place for „laserová epilace“ (laser hair removal), has 204 keywords in the top 3, and 496 keywords on the first page of Google. Ahrefs’ estimate from September 2024 is 6,646 visits per month. You can find the approach in the study Top 1 for laser hair removal.
Breast plastic surgery clinic
In 16 months, the number of users from search rose from 249 to 4,410 per month. In April 2022, the website had 103 queries in the top 10 of Google. This is an older study from 2022, described in detail by the breast plastic surgery clinic case study.
Hair transplant clinic
The monthly number of users from search grew from 178 to 1,923, which is 10.8 times as many. In April 2022, the website had 72 queries in the top 10 of Google. This study is also from 2022, and it concerns the clinic presented in the hair transplant clinic case study.
Laser hair removal clinic
Traffic from search rose from 154 to 1,842 users per month, and the website had 86 queries in the top 10 of Google (April 2022). In an older study from 2022, you can read how the laser hair removal clinic increased its traffic.
Not sure how many patients search for your procedures and where they go instead?
Book a free consultation and we will show where you are losing patients and who is winning them instead of you.
How we get results for clinics in three sprints
A clinic does not have to sign a long-term retainer. It gets short blocks of work with a clear end and a price that can be compared with the usual cost of SEO.
Strategic Sprint
We find what is holding your website back and build a specific plan of work.
- Site quality analysis
- SEO plan
- A bullet-point list of tasks to grow traffic
Content Sprint
We choose the topics and prepare briefs for texts that bring enquiries.
- Content topic suggestions
- Content table
- Content briefs for at least 5 articles
Link Sprint
We get backlinks from relevant, high-authority websites.
- 5 links tailored to your website
- PR articles written and placed
- Support for your key pages
Trust, expertise, and advertising rules in SEO for healthcare services
We write texts about procedures without promising results, with a named author from among the specialists, and with references to sources.
For clinics, local SEO and the business profile in Google Maps also matter. SEO is one of the channels that bring in a patient, but marketing for clinics and marketing for dentists do not end there.
Body care services that are not health services under Act No. 372/2011 Sb. (the Health Services Act) are restricted by the consumer protection act. According to the position of the Ministry of Health and the Ministry of Industry and Trade, even a true statement that misleads about expected results counts as deceptive conduct (§ 5 of Act No. 634/1992 Sb., the Consumer Protection Act).
So do not write a guaranteed result or “risk-free”; describe the procedure and how it goes.
Frequently asked questions about SEO for clinics
How long does it take for SEO to bring a clinic its first patients?
Changes in local search are usually visible within weeks. For competitive procedures, strong positions take months of work. It depends on the competition in the field and on the condition of the website at the start.
How much does SEO for a clinic and a dental office cost?
A website analysis and SEO plan come to CZK 36,590 excl. VAT, a content sprint costs CZK 5,592, and a link sprint CZK 18,295.
Does SEO also help with visibility in AI answers?
Yes. AI assistants draw on factual pages that answer patients’ specific questions, which is why we build such pages for AI answers too. You can find concrete numbers above, under the orthodontic clinic.
May a clinic write about procedures and results?
Yes, but factually. Describe the course of the procedure, the risks, what to consider beforehand, and an indicative price, without promising a treatment result and with sources.
Want similar results from Google and from AI for your clinic?
SEO for clinics starts with an analysis of where patients cannot find you today. Book a free consultation and we will show where your website has the greatest potential for new patients.