Our client: Ketrin Esthetic Centr, a salon offering aesthetic and instrumental cosmetology for the body and face in Prague https://ketrin-esthetic-centr.cz/
Client’s request: less effort – more customers. At the time she approached us, social networks were the main sources of traffic and revenue for the client. And social networks mean constantly investing in content creation and new trends.
We already had a prior experience with our client. Five years ago, we created a website for her, on which she launched contextual advertising. The client’s goal was to acquire customers more cheaply and easily.
What did we do?
The steps that led to the result were as follows:
- We created 40 new pages for priority commercial queries – anti-cellulite massage, laser hair removal Prague, biorepeelcl3, LPG massage, chocolate massage, and other popular procedures that the customers are looking for.
- We optimized the structure and content of the website – we redesigned the page hierarchy, added a "Questions and Answers" section to each service, and set up automatic internal linking.
- We fixed technical errors — set up proper meta tags, added star ratings to search results (⭐⭐⭐ — this attracts attention), and created convenient website navigation using the "breadcrumb navigation" method.
- We launched external promotion – and obtained 20 high-quality links to the salon's most important pages to increase its authority in Google.
Using our sprint method, we implemented all of this quickly and saw rapid results within five months. The foundation for this success was laid by what is known as a strategic sprint.
This involves intensive work on the website over a short period of time in order to lay the groundwork for organic growth and avoid prolonging the process for months without predictable results.
Instead of rushing into everything headfirst, we analyze what will bring the client the best results here and now. And step by step, we take the actions to achieve maximum effect.
That’s why we are chosen by those who want to see results, not just invest in a continuous process.
The Results
Start of work: February 2023
End of work: July 2023 (5 full months)
What the client gained:
- For some keywords, direct placement in the TOP-0 position (which is higher than TOP-1)
- TOP 3 ranking for 50 keywords.
Explanatory notes to the image:
1st column – keyword name
4th column – number of searches per month
last column – client’s website position for a given keyword
- The client's website appears on the first page of search results for 146 keywords.
We completed the work in July 2023, but the key indicators continue to grow.
This reflects our approach to work — getting the client to the top without constant management and maintenance.
With Topranker, you pay for tangible results, not for the process.
